I’ve spent my career building products across retail tech, SaaS, e-commerce, and digital marketing — shipping everything from 0-to-1 launches to six-product portfolio ownership. My approach is collaborative and outcome-driven: I work closely with UX Design, Engineering, Business, and increasingly, AI — using data to deliver products that solve real problems and drive measurable results. Currently at Clover, building commerce tools for small and medium businesses.

Working with UX Design

My journey with UX began at Spiraledge, where I took the initiative to wireframe UIs from scratch—learning tools like Balsamiq to translate ideas into user-friendly interfaces. I follow the principle that every design should prioritize simplicity and efficiency, ensuring users can achieve their goals with minimal friction.

Whether launching a net-new product or improving an existing flow, I partner closely with UX to develop Figma prototypes that turn raw requirements into tangible, testable experiences. From creator marketplaces to digital rebate systems, great design always starts with collaboration — bringing together user feedback, business needs, and technical constraints to make smart tradeoffs.

Working with Engineering

I believe product managers need to have enough technical knowledge to outline clear user flows, while empowering engineering teams to determine the best implementation methods. My role is to set the “what” and “why,” not the “how.”

At Clover and Neptune Retail Solutions, this approach enabled successful launches — from digital rebate flows using SMS and OCR receipt scanning, to inventory and reporting features for SMBs. I embrace pushback from engineers: those conversations often surface smarter, simpler paths I hadn’t anticipated.

Working with Business

Business teams are often the eyes and ears of a product manager, surfacing insights from clients (B2B) or end-users (B2C). I focus on two key principles when working with business stakeholders:

1. Prioritization: With more product requests than bandwidth, I evaluate each request by asking: “Does this feature solve the core problem?” and weighing ROI vs. level of effort (LOE).
2. Communication: When priorities shift, I ensure stakeholders understand the impact on timelines and outcomes.

At Neptune Retail Solutions, I balanced a six-product portfolio across 2,200 retail stores — delivering the industry’s first frictionless digital rebate using SMS and OCR (which doubled redemption rates from 8% to 16%) and a personalized email engine with 20–25% higher open rates than the baseline.

Working with AI

AI isn’t just what I build — it’s how I build. I use AI tools throughout the product lifecycle: to synthesize large volumes of qualitative data, accelerate PRD drafting, generate UX concepts, and pressure-test ideas before a single line of code is written.

At Tango, I used AI to process 5,000+ data points across Gong calls, FullStory sessions, and support logs — surfacing insights in days that would have taken weeks manually. In my personal projects, I’ve built AI-native products from scratch: GardenGather (a location-aware marketplace), ClipFrom (an AI-powered video creation tool), and a RAG-powered chatbot. Since early 2025, I’ve also co-instructed the Intro to AI PM Bootcamp with Product Gym, covering foundations, building AI products, and how to land AI PM roles.

My Philosophy

In the world of product management, you own the product, but no one reports to you. Success requires creating a shared vision, fostering collaboration, and ensuring every team—design, engineering, or business—feels invested in delivering the best possible product.

Beyond Building Products