I’m currently a Senior Product Manager at Clover on the Retail vertical, focused on helping small and medium businesses run and scale through Clover’s end-to-end POS platform — from payments and inventory to reporting and omnichannel commerce.

Before that, at Social Native, I built Creator Discovery from 0 to 1 — a searchable marketplace of 200,000+ creators across Instagram and TikTok, with 20+ filters helping brands identify, recruit, and collaborate with talent at scale. I drove a 15% conversion lift in creator onboarding within 3 months by redesigning the setup flow, and eliminated 40+ hours of manual ops work per month through automation.

As Director of Product at Neptune Retail Solutions (formerly Quotient), I launched the industry’s first frictionless digital rebate using SMS and OCR receipt scanning — doubling redemption rates from 8% to 16% across millions of transactions. I owned a six-product portfolio spanning 2,200 retail stores across 34 states, ran A/B tests that drove 30,000+ additional monthly transactions, and delivered a personalized email engine with 20–25% higher open rates.

At Tango, I used AI as a core research tool — synthesizing 5,000+ qualitative and behavioral data points across Gong calls, FullStory sessions, and support logs to surface friction in the SMB journey. The resulting insights and interactive UX prototypes received executive visibility during an acquisition transition, and earned me a letter of recommendation.

Outside of my day job, I build with AI. Projects include GardenGather, a location-aware marketplace connecting gardeners and florists; ClipFrom, an AI tool that turns articles into short-form video content for Instagram, TikTok, and YouTube Shorts in minutes; a RAG-powered AI chatbot built on retrieval-augmented generation; and custom GPTs and agentic workflows that accelerate research, PRD drafting, and UX ideation. Since early 2025, I’ve also served as an AI PM Instructor at Product Gym by Elevate, teaching PMs how to build real AI-powered products — not just manage them.

I share everything I learn through Product by Kel — tactical PM advice, AI experiments, and no-code builds — on Instagram and YouTube, focused on helping creators, builders, and early-career PMs grow faster.

I work visually, think collaboratively, and ask “why” often. I thrive at the intersection of customer insight, system design, and velocity.

Outside of work, I enjoy training in Brazilian Jiu-Jitsu (BJJ)

Kickboxing and Snowboarding. I also run a food discovery page (@bayareadinersclub)

and DJ under the name DJ Kelton Banks (hip hop, R&B, house and disco house).

If you want to chat about opportunities, schedule a 30 minute call with me below or email me at kel@kelwu.com