At Social Native, I led product for the creator onboarding experience, improving conversion and activation by streamlining everything from signup to campaign participation. I also built Creator Discovery from 0 to 1: a new tool that helped brands identify and recruit relevant creators faster, powered by search, filtering, and personalized recommendations.

Before that, I redesigned the CMS at Neptune Retail Solutions (formerly Quotient) to help internal teams launch enhanced brand pages faster for top CPG clients — reducing manual work and scaling campaign delivery, while owning a 6-product portfolio on digital promotions.

At Tango Card, I analyzed over 700 sales calls to uncover friction in the customer journey and used those insights to influence product strategy across onboarding and reporting workflows. Most recently, I’ve been building an AI-powered marketplace using no-code tools (Lovable.dev) to go from research to functioning prototype in weeks, not months.

I recently launched the Product by Kel Instagram and YouTube channel to share tactical product management advice, career insights, and no-code/AI experiments — all focused on helping creators, builders, and early-career PMs grow faster.

I work visually, think collaboratively, and ask “why” often. I thrive at the intersection of customer insight, system design, and velocity.

Outside of work, I enjoy training in Brazilian Jiu-Jitsu (BJJ)

Kickboxing and Snowboarding. I also run a food discovery page (@bayareadinersclub)

and DJ under the name DJ Kelton Banks (hip hop, R&B, house and disco house).

If you want to chat about opportunities, schedule a 30 minute call with me below or email me at kel@kelwu.com