I lead products from zero to one, optimize what’s already working, and turn insight into action. Below are a few examples of products I’ve shipped, optimized, or helped evolve.
Product by Kel
Products I’ve built with AI
Real products I designed, built and shipped myself. Each case study covers the problem, the architecture and what I’d do next.

SetLab.ai
An AI copilot for DJs. Prepping a set takes 30 to 45 minutes by hand. SetLab builds it for you with BPM, Camelot key and energy arc, then exports to Serato and Rekordbox.
- Claude Sonnet 4.6
- Agentic tool use
- Next.js
- Supabase
- Stripe
AI News Engine
A news-to-post pipeline. A Claude agent picks the day’s AI stories and writes reel and carousel copy. Flux, ElevenLabs and Remotion make the assets, and nothing publishes to Instagram, YouTube or LinkedIn until I approve it.
- Claude Sonnet
- Forced tool use
- Remotion Lambda
- Supabase
- Vercel cron
kelwu.com RAG Chatbot
Ask it about my work. It answers from my resume, LinkedIn and portfolio with source citations and turns away off-topic questions. Try it in the bottom right of this page.
- OpenAI embeddings
- Supabase pgvector
- n8n
- Guardrails

ClipFrom.ai
Paste an article, get a short-form video back with script, voiceover and visuals. Built to turn my written posts into Reels, TikToks and Shorts.
- Claude Code
- ElevenLabs
- Kling AI
- fal.ai



