Product Portfolio

I lead products from zero to one, optimize what’s already working, and turn insight into action. Below are a few examples of products I’ve shipped, optimized, or helped evolve.

Product by Kel

Products I’ve built with AI

Real products I designed, built and shipped myself. Each case study covers the problem, the architecture and what I’d do next.

SetLab.ai

SetLab.ai

An AI copilot for DJs. Prepping a set takes 30 to 45 minutes by hand. SetLab builds it for you with BPM, Camelot key and energy arc, then exports to Serato and Rekordbox.

  • Claude Sonnet 4.6
  • Agentic tool use
  • Next.js
  • Supabase
  • Stripe
AI News Engine

AI News Engine

A news-to-post pipeline. A Claude agent picks the day’s AI stories and writes reel and carousel copy. Flux, ElevenLabs and Remotion make the assets, and nothing publishes to Instagram, YouTube or LinkedIn until I approve it.

  • Claude Sonnet
  • Forced tool use
  • Remotion Lambda
  • Supabase
  • Vercel cron
kelwu.com RAG chatbot

kelwu.com RAG Chatbot

Ask it about my work. It answers from my resume, LinkedIn and portfolio with source citations and turns away off-topic questions. Try it in the bottom right of this page.

  • OpenAI embeddings
  • Supabase pgvector
  • n8n
  • Guardrails
ClipFrom.ai

ClipFrom.ai

Paste an article, get a short-form video back with script, voiceover and visuals. Built to turn my written posts into Reels, TikToks and Shorts.

  • Claude Code
  • ElevenLabs
  • Kling AI
  • fal.ai
Ask me anything! ↓